Creative entrepreneurship can be wildly fulfilling, but also wildly confusing. There are seasons where everything flows, and seasons where you’re questioning everything. And despite what online culture might suggest, success doesn’t come from constantly pushing forward.

What if we stopped trying to grow our businesses like machines and started tending them like gardens?

Nature has rhythms. So does your business.

Some seasons are for planting fresh ideas. Others are for pruning offers that no longer align. Some are ripe for harvesting the results of past work. And some are for resting, reflecting, or simply enjoying the view.

Understanding these business seasons isn’t just poetic, it’s strategic. Especially for creatives, artists, and soul-led entrepreneurs, aligning with your natural growth cycles can help you avoid burnout, trust your timing, and create more sustainable momentum.

Planting Season: Vision, Hope, and Starting Something New

In the garden: This is when seeds go into the soil. It’s full of potential, but the growth isn’t visible yet.
In your business: You’re launching a new offer, starting a rebrand, testing a new direction, or laying the foundation for future growth.

You may feel excited, nervous, or totally uncertain. That’s normal. Business growth starts underground with strategy, intention, and a willingness to begin before you see the outcome.

Tilling the Soil: Clearing Space for Alignment

Before anything new can grow, the soil has to be prepared. That means pulling weeds, breaking up what’s compacted, and creating space.

In your business, this season often looks like:

• Revisiting your core values and vision
• Doing inner work around self-worth or visibility
• Letting go of outdated structures or beliefs

It’s not glamorous, but it’s essential. You can’t skip this step and expect deep roots.

Pruning Season: Cutting Back to Grow Stronger

Pruning is about removing what’s no longer serving the plant even if it once looked good.

In business, this might look like:

• Saying no to certain client work
• Streamlining your offers
• Pausing a program that’s draining your energy

Letting go is an act of leadership. It shows that you’re not operating from scarcity, but from trust in what’s next.

Harvest Season: Celebrating and Receiving

This is the season every entrepreneur loves: when the results show up. You’re seeing the payoff from seeds planted long ago.

In your business, this might look like:

• Booking out your services
• A successful product launch
• Creative momentum and flow

But even in harvest, entrepreneurs often rush ahead to the next thing. Pause here. Receive. Celebrate. Let success land in your nervous system so it becomes familiar.

Rest Season: Integration and Stillness

The garden needs rest. So do you.

This season might come after a launch, during a life transition, or when you feel the pull to turn inward.

It’s a time for:

• Resting your nervous system
• Reflecting on what’s working
• Reconnecting with joy or inspiration

This is not wasted time. It’s where clarity emerges and energy replenishes.

Weather and Timing: Navigating the Unexpected

Even with the best plans, you can’t control the weather.

Maybe a launch flops. Instagram changes again. Your energy shifts. Something unexpected hits your personal life.

Instead of blaming yourself, zoom out. Are you expecting a harvest in a planting season? Are you pushing through a storm instead of sheltering and adjusting?

Resilience in business isn’t about control. It’s about adaptability.

Don’t Compare Your Garden

It’s tempting to look at someone else’s business and think you’re behind. But they might be in a completely different season or growing something entirely different.

Tomatoes and roses don’t bloom on the same timeline. Neither do businesses. Especially for creatives, comparison is a distraction from your own organic rhythm.

Your garden needs your attention, your care, and your timeline.

What Season Are You In?

If you’ve been feeling off-track, stuck, or scattered in your business it might not be a problem.

It might just be your season.

Are you planting? Pruning? Resting? Reaping? Let me know in the comments below.

Give yourself permission to be where you are. When you stop forcing progress and start working with your rhythm, everything flows with more ease.

Because your business isn’t meant to be a grind. It’s meant to grow.