Lifestyle photos literally bring your product home. These images are created to speak directly to your target audience. Lifestyle images are always carefully curated to meet the needs of each product.

Lifestyle product imagery creates a real life visual for potential buyers so they can imagine your product seamlessly fitting into their lives.

There are a few different styles of lifestyle imagery and you've likely seen them all without even knowing it!

A simple flat lay, or overhead view of your product, usually surrounded by accentuating props. This type of lifestyle image can help a potential buyer imagine your product fitting into their gym bag, or perhaps paired with their favorite jeans.

Candid lifestyle images are captured in the moment. For example, a candle burning at your bedside table next to that book you're definitely going to make time to read now. Maybe a loofa full of soapy bubbles to let you know just how great it is at lathering!

Portraits and model photography can be incredibly influential, too! Seeing that person your customer could essentially *be* with your product in their back pocket for instance! Maybe a mother reading a book to her child bundled in her new favorite blanket.

Lifestyle imagery is all about creating moments that connect with your audience, whoever that may be!

For more on creating click-worthy first impressions and infographics that really sell your product well, check out the galleries below!

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