If you're a healer, coach, or wellness practitioner... you didn’t start this work expecting to have to learn SEO.

You started it to help people feel better, live more fully, and reconnect to what matters.

But here’s the harsh truth.. even the most powerful, life changing modality can’t help someone if they can’t find you.

That’s where SEO (Search Engine Optimization) comes in... not as a sales tactic, but as a tool for visibility, clarity, and alignment with your ideal clients.

Why SEO Matters for Holistic & Wellness Brands

Let’s say someone in your area searches “craniosacral therapy near me” or “how to reduce anxiety naturally.”

Will your site show up?

If it doesn’t, they might end up with a practitioner who’s less aligned, or worse, they might not find support at all.

SEO helps make sure that when people are ready, you’re visible. Not shouting. Not selling. Just present.

Holistic SEO Is Different: It’s About Resonance

You don’t need clickbait headlines. You don’t need to worry about chasing trends.

What you actually need is:

• Clear, meaningful copy that speaks your client’s language

• Thoughtful content that answers the questions they’re asking

• Strategic keywords that align with your actual work (think: “trauma-informed breathwork” vs. “mindfulness”)

• Local SEO so people near you can actually find you when they’re ready

When done well, SEO keeps a steady flow of your ideal clients flowing to your site every single day while you can stay focused on the parts you actually love doing.

Quick Wins: 5 SEO Tips for Holistic Practitioners

1. Use real phrases your clients might Google.

Not industry lingo... speak to real questions. Think “how to sleep better naturally” or “chiropractor for migraines near me.”

2. Claim your Google Business Profile.

Local SEO is powerful. Optimize your business listing with keywords, services, hours, and photos.

3. Create content that educates and builds trust.

Blog posts, FAQs, or even a simple "What to Expect" page can make a big difference.

4. Optimize your image alt text.

Every photo on your site should include a short, clear description that pertains to the work you do. (Bonus: it improves accessibility too.)

5. Focus on clarity over cleverness.

Your homepage should say exactly who you help, what you offer, and where you’re located in the first few seconds.

Yes, You Can Rank on Google Without Losing Your Soul

You don’t have to turn into a tech person. You don’t have to write like a robot. You just have to get intentional.

When your website is optimized in a way that reflects your energy and your gifts, the right people find you.

And when they do?

They’re already halfway in the door because your message resonated before you ever spoke a word.

Ready to Make Your Wellness Website Work For You?

I offer SEO consulting and strategy for holistic brands, wellness entrepreneurs, and practitioners doing meaningful work. Whether you need a full site refresh or just want someone to guide the way, I'm here.

✨ Reach out here to get started
✨ Or explore photodesigncompany.com for more information on web design, photography, branding, and energetic business strategy that aligns with your energy