What does success really mean to you?

Not the version handed to you by hustle culture, old-school business books, or highlight reels on social media, but your actual version. The one rooted in your values, your season of life, your energy.

For mothers building businesses, this question is more important than ever. Because if success comes at the cost of your presence, your health, or your peace... it’s not success. It’s sacrifice.

You’re allowed to define success in a way that supports your life, not competes with it.

The Traditional Success Model Doesn’t Work for All of Us

We were taught that success looks like constant growth, more visibility, higher income, less rest. But that formula was designed for a very specific (and usually masculine) way of working.

It rarely accounts for motherhood. For softness. For healing. For inner cycles.
It doesn’t honor the reality that your time, energy, and priorities shift... and that doesn’t make you less driven. It makes you real.

Your Definition of Success Gets to Evolve

Maybe success used to mean hitting $10K months, scaling fast, or building a huge audience. But what if success now looks like picking your kid up at 3pm without panic? Feeling proud of your work and still having space to breathe?

You’re allowed to change the vision.

In fact, the more you honor your truth, the more sustainable and magnetic your business becomes.

Intentional Business Isn’t Less Ambitious, It’s Smarter

There’s a narrative that if you don’t want to hustle, you must not want it enough.

That’s nonsense.

Choosing to grow with clarity, aligned offers, and intuitive pacing is still growth. It’s focused, grounded, and often more effective than the scatter of chasing every idea.

Intentional business honors your life and your goals.

That’s not lazy... that’s strategic.

What Feels Successful Is Successful

Let’s strip it all back.

What actually feels like success to you right now?

• Time freedom?
• Feeling regulated and calm?
• Knowing your work is helping someone?
• Earning consistent income without being glued to your phone?

That’s what you build toward. That’s your compass. And the more you define success based on what feels good and aligned, the easier it is to create a business that sustains you, not drains you.

Success doesn’t have to mean “doing it all.”

It can mean doing the right things, in the right season, in a way that supports your energy and your values.

For instance, on the day this blog post hits publish, we'll be celebrating my youngest turning *10!* and I'll be fully there for it. 

You don’t have to choose between being present and being powerful, you get to be both. You *can* have your cake and eat it too.