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If You Feel Like Scrambled Eggs Trying to Show Up Everywhere, Read This

Saturday, April 19 | By: Bonnie Sorsby

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Scrambled eggs next to a smartphone home screen showing icons for Facebook, Instagram, TikTok, YouTube, Pinterest, and Threads, representing content overload for entrepreneurs trying to show up everywhere online.

There’s a special kind of burnout that comes from trying to do all the right things in all the wrong places.

You know the feeling.

Your brain is fried from switching between platforms.

Your content is scattered, and your strategy feels like a bunch of sticky notes instead of something clear and connected.

You're posting on Instagram, dabbling on TikTok, rewriting your email sequence, second-guessing your bio, and wondering why none of it feels right.

It’s exhausting.

And worse than that?

It’s disorienting.

You start to lose sight of what you’re even doing all this for.

You don’t know where your ideal clients are actually hanging out.

You don’t know if the energy you’re pouring into your posts is reaching anyone.

You start questioning your offers, your voice, your message.

When in reality, the real issue might just be that you’re trying to show up in a way that doesn’t fit you.

Because the truth is, visibility is not one-size-fits-all.

We live in a world that tells you to "be everywhere," to "stay consistent," to "repurpose everything," and to "post daily." But if you’re a one-person brand, a creative entrepreneur, or someone running your business with heart and soul (and maybe while homeschooling your kids or packing orders from your kitchen table), that kind of blanket strategy doesn't just feel overwhelming. It feels impossible.

And still, so many of us try to keep up.

We hop between tools, trends, and templates. We take courses on how to grow fast on a platform we don’t even enjoy. We follow what the algorithm wants, even when it doesn't align with how we want to express ourselves. We keep putting out content that drains us, just because we think it’s what we should be doing.

And then we start to disappear. Not because we don’t care, but because we’re fried. Scrambled eggs. Too spread thin to feel solid in any direction.

But what if your visibility could feel clear again?

What if showing up didn’t require you to fracture yourself across six platforms or keep pushing through strategies that don’t match your energy?

What if the way you naturally want to share is exactly what your ideal clients need to see?

Not every business owner is meant to go viral on TikTok.

Not every brand thrives through reels.

Not everyone finds their people on Pinterest or in a Facebook group.

There are real reasons you feel pulled toward certain formats and platforms and completely drained by others.

Your energy matters.

Your preferences matter. Your presence, when it's aligned, does more for your business than any growth hack or ad ever could.

I created a visibility style quiz for exactly this reason.

It’s not about boxing you into a single category or giving you another system to follow. It’s about helping you recognize the energetic patterns that are already there and using that insight to choose where and how you want to show up.

Inside the quiz, there are five core styles. Each one has its own way of building momentum, connecting with clients, and staying visible without burning out. You might see yourself in one. You might see yourself in more than one.

That’s kind of the point.

You’re not meant to be everywhere.

You’re meant to be where your presence makes an impact.

The places where your voice carries, your people are waiting, and your message can actually land.

If you’ve been spinning in circles trying to force a strategy that doesn’t feel like you, take a deep breath.

You don’t have to do all the things.

You don’t need to do more.

You just need to show up where it counts.

 

✨ Take the quiz and discover your visibility style

You might be surprised how much clarity seven questions can unlock.

Discover My Style + Strategy ✨

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  • ABOUT
  • BRAND STRATEGY
    • CONSULTING
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    • MARKETING
    • CONTENT CREATION
    • ENERGETIC BUSINESS STRATEGY
    • ASTROLOGY FOR BUSINESS
    • SOUL PURPOSE ACTIVATION
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    • WEBSITE DESIGN
    • SEO + AEO
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