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5 Tips For High Converting Imagery on Amazon

Tuesday, February 21 | By: Bonnie Sorsby

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One of the most important factors in driving sales on Amazon is having high-quality product images. In fact, studies have shown that product images are the most important factor in a customer's decision to buy a product online. Therefore, it is crucial to optimize your Amazon listing images to maximize sales. Here are some tips for improving your Amazon listing images:

  1. Use high-quality images

Your product images should be high-resolution, clear, and well-lit. This will give customers a true representation of your product. It is no secret that Amazon selling has become more and more competitive. You'll want to use a professional photographer to take your product photos. This way, you can be sure you are representing your brand as well as possible.

  1. Show multiple angles

Customers want to see as much of your product as possible before making a purchase. Therefore, it's a good idea to show your product from multiple angles in your Amazon listing images. This will help customers get a better idea of what your product looks like and increases the chances of making a sale.

  1. Use lifestyle images

In addition to showing your product on a plain background, you should also use lifestyle images. These are images that show your product being used in a real-life situation. For example, if you're selling a blender, you could show a person using the blender to make a smoothie. This shows your future buyer how seamlessly your product will fit into their life, solve their current issue, etc.

  1. Highlight key features

Your product has key features that set it apart from others, so we want to make sure to highlight them in your Amazon listing images. For example, if you're selling a backpack with a built-in charging port, make sure to show this feature in your images. This will help your product stand out from the competition and make it more appealing to customers.

  1. Follow Amazon's image guidelines

Amazon has strict guidelines for product images, so make sure to follow them closely. This includes using a white background, not using watermarks or logos, and using images that are at least 1000 pixels in either height or width. By following Amazon's guidelines, you'll ensure that your images are approved and displayed properly on the site.

In conclusion, optimizing your Amazon listing images is crucial for driving sales on the platform. By using high-quality images, showing multiple angles, using lifestyle images, highlighting key features, and following Amazon's guidelines, you can create product images that are more appealing to customers and increase the chances of seeing more of that *add-to-cart* magic happen.

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